“As a father of three, I have always had a special connection with kids,” said Leo Messi. “Now with my partners at Hard Rock, we will kick-off the new kids menu, offering families a variety of tasty meals and a fun dining experience.”

Fans can also take some of the Messi magic home with them via a new collection of Hard Rock X Messi 3.0 merchandise, for both kids and adults, including a kid-sized version of the iconic Messi Chef’s Coat and a special mini soccer ball, available at select Rock Shops. A portion of proceeds from the mini soccer balls sold at the Rock Shop will be donated to kid’s charities around the world via the Hard Rock Heals Foundation.

“We’re very excited to partner with Leo Messi on this special addition to the Hard Rock menu,” said Jim Allen, Chairman of Hard Rock International. “We know how much children and their parents alike look up to Leo and we’re proud to offer something wholesome for the whole family to enjoy while visiting our locations around the world.”

For even more fun, fans can scan a QR code to enter a 360 digital experience with Leo Messi himself. They can watch an AI-generated Messi with the Messi Chicken Sandwich or greet fans at the Hard Rock Cafe. Also available on the 360 digital experience is access to purchase the new retail options for kids and adults, a trivia game, wallpaper downloads and more.

From left to right are Aujua Williams, Big Cypress Councilwoman Mariann Billie, Lionel Messi and Mahala Billie.

Chairman Marcellus W. Osceola Jr., left, and wife Trisha Osceola, join Lionel Messi for a photo.

Chairman Marcellus W. Osceola Jr. speaks briefly about the tribe and its partnership with Lionel Messi through the Hard Rock brand.

From left to right are Jim Allen, Hard Rock International chairman and Seminole Gaming CEO; Xavier Asensi, Inter Miami CF chief business officer; and Chairman Marcellus W. Osceola Jr.

Lionel Messi fans line up on the field to get a high five from the star.

From left to right is Bill Osceola, Mayan Macias, Lionel Messi, Cali Osceola, and Allie Billie.

The event took place at the newly named Hard Rock Terrace at DRV PNK Stadium in Fort Lauderdale.