Brand Endorsements: Drake’s star power extends beyond the music industry, as he has secured lucrative brand endorsement deals with companies such as Nike, Apple Music, and Sprite. These partnerships have not only added to his financial wealth but have also elevated his status as a global icon.

OVO Sound: Drake’s record label, OVO Sound, serves as a platform for emerging artists to showcase their talent. Founded in 2012, OVO Sound has become synonymous with quality music and has helped launch the careers of artists such as PARTYNEXTDOOR and dvsn.

Investments: Drake has made shrewd investments in various industries, including real estate, tech startups, and the cannabis industry. His diverse investment portfolio has contributed to his overall wealth and financial stability.

Fashion Ventures: Drake has ventured into the fashion world with his clothing brand, October’s Very Own (OVO). The brand, known for its distinctive owl logo, offers a range of apparel and accessories that reflect Drake’s personal style and aesthetic.

Residency at XS Nightclub: In 2019, Drake signed a multi-year residency deal with XS Nightclub in Las Vegas, solidifying his status as a top-tier live performer. His residency at XS Nightclub has further boosted his income and visibility in the entertainment industry.

Social Media Presence: Drake’s strong presence on social media platforms such as Instagram and Twitter has enabled him to connect with millions of fans worldwide. His active engagement on social media has helped him maintain relevance and influence in an ever-changing digital landscape.

Overall, Drake’s most outstanding assets include his music catalog, brand endorsements, record label, investments, fashion ventures, residency at XS Nightclub, and social media presence. Together, these assets have cemented Drake’s legacy as one of the most successful and influential artists of his generation.