As the most famous female star in the film capital of Hollywood, Angelina Jolie caused a stir when she turned aside to build her own fashion brand, named Atelier Jolie. This is not just an ordinary star fashion brand but an organization “for the community and society”, creating jobs for women in difficulty, building a global creative community. .

The fashion adventure opens a new chapter in the female artist’s business career and artistic activities. And the brick that laid the foundation for the brand’s development was the first store, located at 57 Great Jones Street – an address associated with the world’s artistic heritage.

Atelier Jolie brand set up its first store at 57 Great Jones Street, New York

A memorial plaque for artist Jean-Michel Basquiat is placed on the facade. Photo: Sylvester Zawadzki/Courtesy Meridian Capital Group

According to many sources, the first space of the Atelier Jolie brand has an area of more than 600,000 m², the listed rental price is up to $60,000 per month with a minimum lease term of 10 years.

Angelina Jolie’s journey at 57 Great Jones Street began after months of efforts to find and negotiate with the building’s representative. The female star showed her determination and love of art through persistent negotiations and frequent visits to this place for six months.

John Roesch, a representative of the building, shared: “There were many proposals, but we decided that Angelina’s idea would best suit the building.”

Community space, a place to create jobs for less fortunate people

Photo: Sylvester Zawadzki/Courtesy Meridian Capital Group

Angelina Jolie’s wish is not just to create a store, but to turn it into a living museum of art and fashion.

Atelier Jolie is described as a “global family” that brings together tailors from all over the world, using 100% recycled materials to minimize the negative impacts of the garment industry on the world. environment. Here, customers can create new outfits from inventory fabric or renew their old ones.

In addition to a traditional retail location, the space also includes an Eat Offbeat cafe run by refugee and immigrant chefs.

In addition, Atelier Jolie also has a showroom, which organizes educational events on sewing techniques such as embroidery, silk screening, and stone applique.

Photo: Sylvester Zawadzki/Courtesy Meridian Capital Group

Angelina Jolie also expressed her desire to organize presentations on topics related to art and sustainability. The special attention to recycled materials is a move that shows the actress’s commitment to environmental protection as well as sustainability in the fashion industry.

Through this, the female star has proven that she is not only a celebrity, but also a designer with vision and social responsibility. “We hope to create a creative and inspiring community, regardless of economic and social status,” Angelina Jolie shared.

Photo: Sylvester Zawadzki/Courtesy Meridian Capital Group

Angelina Jolie is committed to preserving and respecting artistic heritage

In fact, 57 Great Jones Street is not just a business space, it is also the home of two influential artists who played an important role in the late 20th century art scene, Jean-Michel Basquiat and Andy Warhol.

Jean-Michel Basquiat lived on the second floor of the building from 1983 until his death in 1988 at the age of 27, just one year after his mentor and the building’s owner – Andy Warhol passed away in 1987.

Andy Warhol (white hair) and Jean-Michel Basquiat (black hair). Photo: Getty Images

Jean-Michel Basquiat was a genius painter who only took eight years to become an icon of the 20th century. Despite his sadly short life, Jean-Michel Basquiat’s raw, radical paintings has made a lasting impact on the world. From a graffiti-painting rebel, Basquiat received the patronage of Pop Art master Andy Warhol and gradually flourished in his painting career. Together, the two created many iconic works that combined Warhol’s pop art style and Basquiat’s graffiti street art. Many of these works were displayed at the Basquiat x Warhol Exhibition. Painting four hands was held at the Fondation Louis Vuitton Art Museum (Paris).

From the first time she stepped into this space, Angelina Jolie was immersed in its beauty and history. It can be said that her fashion adventure at 57 Great Jones Street is not only a bold step but also a great connection between fashion and artistic heritage.

Angelina Jolie has proven herself not only as a businessman but also as a true artist. She is committed to respecting, preserving and celebrating the building’s artistic heritage by preserving the original street art on the walls as a tribute to artist Jean-Michel Basquiat.

With a passion for fashion and a commitment to preserving artistic heritage, Angelina Jolie transformed a historic home into a creative hub, marking a passionate new chapter in the actress’s career. . Finally, as Angelina Jolie once asserted: “I am more of an artist than a businessman.”