“I love sharing a drink with friends and family, making sure I’m drinking something that’s free of preservatives and made with high-quality spirits is important to me,” Upton said in a statement. “Vosa offers this opportunity in a variety of options, so I know there’ll be something for everyone. I’m excited to work with Vosa on expanding their range and offering more and more consumers an easy way to an elevated drinking experience.”

Upton, who also announced the news on Instagram, will actively participate in the development of new flavors, packaging design and marketing strategies, the company said. She will also be key in working to expand Vosa’s consumer base beyond two states.

Vosa’s new, Michigan-made-packaged beverage lines are also launching in Florida via distributor Southern Glazer’s Wine & Spirits.

“We admire Kate greatly, and we were delighted to learn that she loved our cocktail offerings,” said Spencer Bailey, Co-Founder & CEO. “We craft all Vosa products for an elevated, elegant cocktail experience as part of a relaxed and luxurious lifestyle. Kate embodies that essence. We welcome her and look forward to working together to grow Vosa Spirits.”

Co-Founder Michela Drago says Vosa emphasizes simplicity in providing a full-flavored vodka cocktail for the growing non-carbonated market while “encouraging consumers to demand more from their beverage experiences and enjoy the finer things” through two separate beverages: Vodka Water, which is 5% ABV and non-carbonated, and High Line, which is 7% ABV with light carbonation.

Both are available in raspberry-lime, cherry, lemon, and peach and feature 6-times distilled vodka and preservative-free ingredients. They come in 4-packs. with a suggested retail price of $10.99 for Vodka Water and $12.99 for High Line. 8-can variety packs are also available.

The news also means a new business venture for Upton, who was recognized by Global Citizen for her philanthropic efforts during the COVID-19 pandemic in 2020.

As a model, Upton has appeared in campaigns for Bobbi Brown, Express, Guess and Sam Edelman, among others, and has graced the cover of numerous publications including Maxim, Vogue, Vanity Fair, GQ and Health Magazine. She is the first person to appear on the cover of the Sports Illustrated Swimsuit Issue 3-times. (2012, 2013 and 2017).

Upton has also appeared in films alongside Cameron Diaz and Leslie Mann in “The Other Woman,” and opposite Alexandra Daddario in “The Layover.” She will next star alongside Johnny Knoxville and Mo Amer in an upcoming indie film titled “Sweet Dreams” directed by writer/director Like Sarki.

Upton is also married to former Detroit Tigers ace pitcher Justin Verlander with whom she has a daughter, who was born in 2018.