Stylist Park Min Hee – the person behind BLACKPINK’s iconic looks

Looking at BLACKPINK’s popularity, many people will surely think that only stylists with extensive experience, or fashion superstars, can be trusted to “choose the right person”. However, few people know that in fact, BLACKPINK were Park Min Hee’s first customers when she just got her feet wet in the profession.

Specifically, after graduating from a design degree, she recklessly sent an email to Choi Kyung Won – the stylist who has followed BLACKPINK since their debut days, and that email helped Park Min Hee get a working contract with 4 YG’s golden girl.

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From attending events to magazine covers, Park Min Hee is always involved in creating BLACKPINK’s image.

Park Min Hee confided that when she was young, she dreamed of becoming a fashion stylist and when she grew up, she tried to realize that dream. Instead of relying solely on expertise or personal preferences, Park Min Hee’s working principle is always based on discussion and collaboration with artists – her customers.

Park Min Hee once shared with the media about the process of working with BLACKPINK: “Communicating and talking with the artist is the most important thing. No matter how interesting the style is, if it doesn’t match the quality on their own, everything is useless. That’s why I talk a lot with artists as a stylist. I find out their charm and the style they are pursuing, At the same time, it helps artists express that through outfit combinations.”

Thanks to listening and discussing with the artist during the working process, it is possible to clearly see the clear personal style in BLACKPINK’s outfits. Each female artist has a unique vibe suitable for the brands she is an ambassador for

Not only does she have to create outfits suitable for the MV context and music quality, but the female stylist also has to satisfy some specific requirements of high-end fashion houses, especially when all 4 BLACKPINK members are Ambassador of 4 luxury fashion brands. For each image, Park Min Hee always chooses different sources of inspiration. Not only limiting herself to big brands, she also chooses to work with young brands with unique trends and styles such as Blumarine, FANCì CLUB, La Lune, etc.

Performance costumes are also selected from a variety of brands from high-end to young local brands. All help highlight the style of the 4 BLACKPINK girls

Stylist Park Min Hee’s daily style tends towards minimalist monochrome tones. She is also relatively secretive on social networking sites