Not only known as the “YouTube hegemony” music group, Blackpink continues to show its multimedia influence on the Tiktok video platform, which is popular with global audiences.

Blackpink and BTS. Photo: Naver

Since their debut, Blackpink has attracted attention thanks to their investment in both music and image. The girl-crush style has helped Blackpink shine with catchy songs with addictive choruses, along with the attractive images and fashion of the 4 members.

The comprehensiveness of dance, voice, and appearance is the factor that brings Blackpink’s name to the world. On the world’s largest video platform YouTube, Blackpink is the music group with the highest number of subscribers globally.

Blackpink was also confirmed by Guinness World Records as the group with the most viewed music channel on YouTube, after reaching more than 30 billion video views as of April 12, 2023.

Currently, Blackpink continues to demonstrate its coverage on the second most popular video platform after YouTube, Tiktok. As of October 20, data on TikTok shows that Blackpink is the most viewed Kpop girl group, earning more than 59 billion views on their music videos. Meanwhile, compared to other Kpop groups, Blackpink’s number of musical products is relatively small.

According to Allkpop, achieving virality on TikTok is not easy, as daily trends develop rapidly and shape the platform’s content. However, Blackpink, with a large global fan base, still attracts viewers with attractive music, although the group rarely does Dance Challenges (dance challenges) on Tiktok like other artists.

One of Blackpink’s biggest hits, “How You Like That”, has set a record as the most viewed song by a Kpop group on TikTok, amassing more than 16 billion views across various videos published show song.

Blackpink’s “Pink Venom” is also the second most viewed Kpop song with 9.9 billion views, surpassing BTS’s super hit “Butter” with 9.3 billion views.

Blackpink’s “How you like that” is the most viewed Kpop song on Tiktok. Photo: YG