After many months of maintaining the title of the most popular boy group, BTS had to cede this position to the Seventeen boys.

Recently, the Korean Brand Reputation Research Institute announced the brand value rankings of K-pop boy bands in January. For the first time in 67 months, the top position was changed from BTS. became Seventeen.

Seventeen is the first K-pop group to speak at UNESCO. (Source: AFP-Yonhap)

The reputation rankings of K-pop boy groups are based on analyzing the coverage of their activities in the following aspects: fan interaction, brand value, media activities, community activities…

Seventeen ranked first with a total brand score of 6,157,072. Second place belongs to NCT with 4,064,501 points, while BTS is in third place with 3,677,975 points.

In the past year, Seventeen has been active and received many achievements. Most recently, the group participated in a new reality TV show called Nana Tour with Seventeen.

BTS has maintained the top position for 67 consecutive months, but after the members enlisted, the group’s brand reputation score decreased by 47.06% compared to the previous month.

Many opinions believe that the reason for BTS’s decline in reputation rankings is understandable. Because currently all BTS members are performing military service, they cannot appear at events or on social networks, nor do they participate in related promotional activities.

However, BTS still ranked 3rd in the rankings, proving the great attraction of the 7 boys. It is expected that BTS members will be discharged from the military in 2024 and 2025 respectively. The group promises to make an explosive comeback to respond to the love of fans.