Alo Yoga, an American athletic apparel brand, recently launched their Spring 2024 collection featuring Kim Jisoo as their new brand ambassador. The announcement, along with striking pictorials of the beautiful Jisoo, caused an overwhelming surge in online traffic. As soon as the Jisoo-endorsed collection went live, the brand’s website experienced technical difficulties due to the high demand. By the time the website issues were resolved, all items had sold out, much to the disappointment of many fans.
The Spring 2024 collection, with prices ranging from $24 to $348, offered a variety of styles suitable for fashionable winter running, cozy loungewear, and trendy everyday wear. Highlights included the Airlift high-waisted leggings in a new berry shade, a winter-ready puffer jacket, and even a chic puffer miniskirt. The campaign and collection emphasized comfort, catering to a range of style preferences.
On the other hand, Alo Yoga has achieved the highest search frequency on Google both in the US and around the world since its creation in 2007, demonstrating once again the power and impact that Jisoo has for brands.
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