In case you needed more inspiration for your 2021 vision board – one that includes using your pᴀssport, and maybe even an Italian summer – then feast your senses on Versace’s latest campaign for Dylan Turquoise.
The newest fragrance creation from the visionary Italian fashion house is an addition to the much beloved Dylan collection (which includes Dylan Blue pour Femme and Dylan Blue pour Homme). Dylan Turquoise is spray-on sunshine and holiday-in-a-bottle, so it’s of little surprise that the campaign has us longing for endless balmy days.The imagery features American beauty Hailey Bieber lounging on the sand and diving into the crystal-clear, azure blue waters of a private (of course) island, off the coast of Sardinia, in Italy. Among the unique landscape of rocky outcrops and the soft, golden, Mediterranean sun, the Versace Dylan Turquoise campaign, pH๏τographed by London-born pH๏τographer Harley Weir, and filmed by director Gordon Von Steiner, is precisely the kind of escapism your travel-starved heart needs right now. Exotic, warm, radiant and dripping in fashion. Alongside Bella Hadid, the glamorous duo make a solid case for a more-is-more approach to summer style – one that features plenty of bold, neon shades, and pairing layered Versace jewels with a ʙικιɴι, for a dream day at the beach.
The fragrance itself smells like summer from the first spritz. Citrus notes, like lemon and Sicilian mandarin, make it fresh and warm. Guava, blackcurrant, jasmine and freesia in the heart of the scent add sweetness on the skin and give it a distinctly summery edge. And a combination of wood and musk notes ensure the result is modern and unique. Dylan Turquoise is delicate, effervescent and radiant – the kind of fragrance that leaves a shimmering trail in your wake.
Versace creative director Donatella Versace explains the inspiration: “Escaping towards faraway islands where the blue sky meets the crystal waters. The sea breeze caresses the skin waking up the senses and regenerating the soul. A fragrance reminding warm sun and summer days. Dylan Turquoise is an ode to the sensuality of the Versace woman,” she said.
