Inter Miami’s home is set to have a new name after JPMorgan Chase clinched a multi-year naming rights deal with David Beckham‘s MLS club this week.
On the eve of Lionel Messi and co’s season opener, the Fort Lauderdale venue was stripped of its old Auto Nation DRV PNK Stadium signage and rechristened Chase Stadium, according to the Miami Herald.
Inter Miami announced the new partnership with JPMorgan Chase for the 21,500-seat stadium on Tuesday.
‘Inter Miami is honored to partner with the country’s largest bank, JPMorgan Chase,’ said Inter Miami chief business officer, Xavier Asensi.
‘We could not have envisioned a more fitting new main partner, as we look forward to chasing our dreams at Chase Stadium in 2024 and beyond.’
Inter Miami’s home stadium, currently named DRV PNK Stadium is set to be rechristened
JPMorgan Chase clinched a multi-year naming rights deal with David Beckham’s side
Lionel Messi and co will open their MLS season against Real Salt Lake on Wednesday
The new name will also herald in plenty of promotions for Herons fans and Chase customers, including an exclusive entrance to enter Chase Stadium on match day via the Chase Fast Lane. The lane is not expected to be open for Wednesday’s clash but will be up and running in the coming weeks.
Presale ticket access, preferred seating and discounts on merchandise at the team store and food concession stands are also expected to be on offer.
Chase’s promotions will begin Wednesday, when the Herons will kick start their season against Real Salt Lake City at 8pm ET, with the bank set to provide its cardholders with 25 percent discount at select concession stands. All fans need to to do unlock the discount is present their Chase card to the ambassador at the included stand.
This isn’t Chase’s first foray into the world of sport with the nation’s largest bank previously partnering with Madison Square Garden, the US Open at Flushing Meadows, the Miami Grand Prix and Chase center – the home to the Golden State Warriors.
‘Inter Miami CF and JPMorgan Chase are two global brands that share a common goal of uniting communities and people around the world,’ said Daniel Pinto, president and chief operating officer of JPMorgan Chase.
‘Having grown up in Argentina, I have long been an admirer of how this sport can lift up a city economically and culturally, and we’re excited to play an even bigger role in the region’s vibrant economic growth.’
Inter Miami chief business officer, Xavier Asensi, hailed Chase as a ‘fitting new main partner’
Chase also has naming rights to the Golden State Warriors’ home arena – the Chase Center
Carla Hassan, chief marketing officer of JPMorgan Chase, added: ‘Their fans are passionate, committed, and proud that Inter Miami CF represents the unique and diverse identity of the area. JPMorgan Chase wants to be a part of this journey, reflecting our long-standing presence serving the people of Miami and South Florida at all levels.’
JPMorgan Chase has 175 branches in South Florida and 3,000 employees and has already established philanthropy work in Miami as a founding contributor to Tech Equity Miami.
‘For a community perspective, Inter Miami has demonstrated excellence, not just on the field, but outside and I think there is a lot of collaboration we could do in advancing some of the financial health initiatives, for example,’ said Fernando Ruiz, Chase’s Regional Director for South Florida.
‘We want to be the bank for all, so having this partnership will hopefully get us in front of more people throughout the community.’