“Do What You Want, Wear What You Want”: Paige Spiranac Challenges Golf’s Long-Standing Traditions
Paige Spiranac has never been one to remain silent. From her early days on the LPGA Tour to her current role as a golf influencer, Spiranac has consistently spoken out about what she sees as outdated norms in the game. Her recent Instagram post, which went viral in hours, reignited conversations about tradition, inclusion, and modernity in golf.
In a short video clip, Spiranac is seen warming up on the range, followed by a humorous cut showing a child sipping milk, gagging briefly, then smiling again. She captioned the video:
“I’ll follow a dress code but doesn’t mean I like it lol.”
With a wink and playful tone, she highlighted the tension many golfers feel between respecting traditional dress codes and embracing comfort. Her post struck a chord globally, sparking debate on social media and traditional media outlets alike.
The Origins of Golf’s Dress Codes
Golf has long been considered a sport steeped in tradition. For decades, private clubs and professional tournaments enforced strict attire regulations: collared shirts, long pants for men, skirts or conservative tops for women, and, in some clubs, restrictions on shoe type and even the color of apparel.
The rules were initially designed to:
- Preserve Heritage: Golf, emerging from Scotland in the 15th century, emphasized decorum and propriety.
- Promote Respect: Etiquette was seen as essential to respecting the course, the game, and fellow players.
- Maintain Uniformity: Clubs aimed to create a cohesive visual aesthetic, reflecting exclusivity and social standing.
Yet critics have argued that these codes alienated newcomers, especially women and younger players. The restrictions, while historically justified, increasingly appeared incompatible with the modern sport.
Modern Golf Faces a Cultural Shift
In recent years, golf has begun to evolve. Public courses and social formats, such as Topgolf and Drive Shack, prioritize accessibility, comfort, and fun. No membership fees, minimal dress codes, and a social, gamified environment encourage younger and more diverse participation.
Meanwhile, professional circuits have started to relax dress codes incrementally. Some women now wear athletic shorts or skorts, and men have options beyond collared shirts at non-major events. Yet tension remains, particularly at private clubs or certain elite tours, where tradition still dominates.
“I’ll follow the dress code, but doesn’t mean I like it lol,” Spiranac’s viral post read, capturing the frustration many players feel.
In some leagues, rules have been tightened. For example, the LIV Golf League in 2025 prohibited shorts during tournaments, enforcing full-length pants year-round. Such policies illustrate the ongoing debate between modernization and tradition.
Global Perspectives: Tradition vs. Inclusion
Golf’s evolution varies widely across countries:
- India: Clubs like Chandigarh Golf Club and Karnataka Golf Association maintain formal attire rules, requiring collared shirts and no jeans. Yet discussions are underway to accommodate younger, more casual participants.
- Europe & the U.S.: Private clubs still enforce conservative attire, but public courses increasingly favor flexibility to encourage wider participation.
In essence, golf is rewriting its identity: no longer solely a pastime for the wealthy or socially elite. Grassroots initiatives, accessible venues, and inclusive campaigns are bringing more diverse players into the fold.
The Rise of Women and Diversity in Golf
Women have been at the forefront of golf’s transformation. Post-pandemic participation data show:
- Women now comprise 28% of golfers in the U.S., the highest share to date.
- Internationally, women account for 25% of golfers in R&A markets.
- Since 2019, the U.S. has added 2.3 million female golfers and 2.1 million golfers of color.
Campaigns such as the R&A’s Women in Golf Charter and Make Golf Your Thing have promoted accessibility and equality, with over 1,300 organizations pledging to support these efforts.
“Our game must continue to evolve and foster a more inclusive environment if it is to better reflect the rest of society,” PGA Tour Commissioner Jay Monahan said.
Athletes are also shaping the culture. LPGA stars like Mariah Stackhouse advocate for greater visibility of Black golfers, while Nelly Korda and Lilia Vu use social media to inspire aspiring female players. Spiranac herself has repeatedly called out sexism and championed fairer representation for women in golf.
Paige Spiranac: Personality Meets Performance
Spiranac’s approach blends athletic skill with personal authenticity. Her viral posts, including commentary on dress codes, mental health, and career pressures, have connected with millions of fans worldwide. She has made it clear that golf is more than a game—it is a platform for empowerment, inclusivity, and challenging outdated norms.
“Do what you want to do, wear what you want to wear,” she told Fox News, underlining her commitment to individuality.
Her message resonates, particularly with younger players and fans who feel alienated by traditional club culture. By challenging norms in a lighthearted but pointed way, Spiranac encourages players to embrace their identity while respecting the game.
Challenges of Changing Tradition
While progress is evident, barriers remain. Some private clubs resist change, and legacy tournaments enforce strict attire rules, citing heritage and prestige. Golf, like many sports, balances between honoring its history and remaining relevant in a modern, diverse world.
Experts note that rigid codes can hinder participation:
- Exclusivity: Strict rules can deter newcomers unfamiliar with tradition.
- Gender Bias: Women face stricter scrutiny regarding skirts, tops, and footwear.
- Cultural Barriers: Players from diverse backgrounds may find rules confusing or alienating.
Advocates like Spiranac argue for flexibility without undermining the game’s core values.
Social Media as a Catalyst for Change
Spiranac’s influence extends beyond the golf course. By leveraging Instagram, TikTok, and other platforms, she reaches millions with messages about mental health, inclusivity, and modernizing golf. The virality of her posts illustrates the growing power of social media in shaping perceptions and driving reforms.
“I want people to see that golf can be fun, inclusive, and expressive. The attire, the rules, the tradition—they can evolve,” Spiranac said.
The digital era amplifies both support and scrutiny. While positive messages encourage growth, negative commentary and fake news pose challenges, as Spiranac has previously highlighted with AI-generated rumors. Her resilience demonstrates the importance of managing public perception while staying true to personal values.
Impact on Participation and Growth
The evolving culture is already affecting participation rates. According to the R&A, the number of golfers worldwide has increased significantly:
- 39.6 million on-course golfers outside the U.S. and Mexico, up 34% since 2016.
- Including driving ranges and simulators, 61.2 million adults engage in golf globally.
Women and young players are driving much of this growth. Inclusive campaigns, flexible formats, and social golf platforms are breaking down historical barriers, making golf more accessible than ever.
“Unless we reimagine, rethink, and reframe golf, the sport will not flourish,” said Brandie Deignan, head of equality at Wales Golf.
Paige Spiranac’s advocacy is part of this broader cultural shift, emphasizing inclusivity, mental well-being, and enjoyment alongside competition.
The Future of Golf Culture
The dialogue around dress codes, inclusion, and diversity reflects a broader transformation: golf is becoming less exclusive, more social, and increasingly representative of global society. Players, influencers, and governing bodies are collectively redefining what it means to be part of the sport.
While tradition still matters, it is no longer absolute. The game is now negotiating a balance between honoring its roots and welcoming a wider audience. For women, minorities, and youth, this evolution means opportunity, access, and a chance to compete on a level playing field.
Spiranac’s role is pivotal. By speaking out, she embodies a new kind of golf ambassador—one who champions skill, individuality, and modern values simultaneously.
Conclusion
Paige Spiranac’s latest post is more than a humorous jab at dress codes—it’s a reflection of golf’s ongoing cultural transformation. By blending personality, performance, and advocacy, she challenges conventions, inspires younger players, and pushes for a sport that is both inclusive and enjoyable.
Golf’s growth and diversification are happening across the globe. Women now account for nearly a third of golfers in major markets, participation among people of color is rising, and social and accessible formats like Topgolf are introducing the game to new audiences. Spiranac’s advocacy, coupled with the efforts of players like Nelly Korda, Mariah Stackhouse, and Lilia Vu, is helping ensure that the sport evolves thoughtfully without losing its essence.
Ultimately, her message is clear: golf is a game for everyone, and tradition should enhance—not hinder—the experience. Players and fans alike are watching, and the next chapter of golf promises to be more diverse, inclusive, and dynamic than ever before.
📸 Suggested closing image: Paige Spiranac smiling on a golf course, holding a club, symbolizing empowerment and the future of the sport.
