This innovative project, a collaboration between Primo Entertainment and MomentFactory, has already captured the attention of thousands of soccer fans in Miami, who have already purchased tickets for the premiere on April 25.

Now, ‘The Messi Experience’ announces an exciting World Tour that will begin in the United States and travel to Europe, several South American countries and Asia, among other places.

With retail sales now open at www.themessiexperience.com, the fever to be part of this multimedia adventure is reaching new heights. Those who have already secured their tickets for the Miami premiere in April 2024 are only the first lucky ones, as new cities will be announced in the coming days as part of this exciting global itinerary.

“The fan response has been overwhelming, and we are thrilled to bring ‘The Messi Experience’ to 150 cities around the world,” said Andres Naftali and David Rosenfeld, co-founders of Primo Entertainment. “This is not just an event, it’s a World Tour that will allow Messi fans around the world to immerse themselves in the extraordinary life and career of this soccer icon.”

Un detalle de la maqueta de la ME.

The experience, lasting approximately 75 minutes, will take place in a 2,300 meters-squared interactive space featuring nine themed installations, from the early years in Rosario to winning the 2022 World Cup with Argentina, visitors will experience a total immersion into Messi‘s life and achievements.

This emotional journey will include the opportunity to emulate on-field training, real-time scoreboard updates and the ability to interact with Messi through Advanced Artificial Intelligence.

Where will the event tour?

Europe, where Messi spent much of his career will witness the unparalleled experience spanning his most memorable moments with Barcelona, to his exploits on the pitch in the Champions League. The European fans will have the opportunity to relive the emblematic moments that marked Messi‘s career on this continent, where he left an eternal mark.

South America, the land that saw Messi grow up and triumph with the Argentine national team, will also be at the heart of this experience. From his early days in Rosario to winning the 2022 World Cup and his arrival at Inter Miami, South American fans will be able to immerse themselves in Messi‘s inspirational narrative and feel the unique connection he has with this region of the world.

In Asia, where Messi is followed by millions of fans, the anticipation reaches unprecedented levels. The admiration and affection for Messi in Asia is out of this world and ‘The Messi Experience’ will offer fans in the region the opportunity to get up close and personal with the soccer icon in a way never seen before.

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‘The Messi Experience: A Dream Come True’ will open its doors to the public at the Hangar at Regatta Harbor in Miami’s Coconut Grove on April 25, 2024, before beginning its journey to 150 cities around the world.