As the oldest member of the K-pop group, BlackPink – Jisoo not only takes the stage with trendy songs – she is also known to demonstrate elite acting skills on screen. Interestingly, she is also the richest member of BlackPink.

A 2022 article by the South China Morning Post estimated Jisoo’s net worth at $20 million – much of which is due to income from major brands with which she has endorsement deals. represent the brand or act as an image ambassador.

It all started when she debuted as a member of an idol girl group – she starred in commercials for LG, Nikon and Samsonite.

Not only that, in just a few years and a number of successfully released hits later, she brought in $45 million in media value for Dior, making the company a top name at Paris Fashion Week. (according to Korea Herald).

List of collaborations with major brands of Jisoo

Dior

One of Jisoo’s most important contracts – which dominates her calendar – is also one of the oldest brands for which she serves as a global ambassador. In 2019, the singer was announced as an ambassador for Dior Beauty. After that, she was invited to participate in the French luxury brand’s Fall/Winter 2020 collection – with frequent appearances at Paris Fashion Week and other important events. Jisoo was also seen wearing D’Lite and Lady Dior bags.

In 2021, she launched the ‘Dior Forever Skin Glow Cushion’ under the same brand, promoted the Spring/Summer collection as well as the Dior Cao bag, and was announced as the new global ambassador for both categories. – fashion and beauty.

A Soompi article quotes the brand as saying the singer and actress inspired creative director Grazia Chiuri for the Fall collection, adding that she “embodies boldness her unique take on the fashion house’s modernity” and “Jisoo will also perfectly embody the powerful makeup style created by (Christian Dior makeup creative and image director) Peter Philips” .

That year, Jisoo sat in the front row of many different shows, each of which was carefully recorded and communicated on newspapers and social networks.

In 2022, she began promoting Dior’s Addict lipstick collection. Then on her 28th birthday, the luxury brand launched a new lip gloss – 031 Strawberry. Most recently, she joined famous Korean actor Cha Eun Woo and fashion model Nonso David to highlight Dior Beauty’s Le Baume product.

Cartier

The name behind some of the world’s most luxurious jewelry and watches – Cartier has collaborated with stars such as Lily Collins, V of BTS and invited Jake Gyllenhaal as its face.

Recently, the French brand announced Jisoo as its global ambassador – saying her confident style has made her the voice of a ‘new generation of creatives’ who are bold and talented.

“It is an honor for me to become a member of the Panthère community, in which each individual has his own unique and special color,” Soompi quoted the singer as saying. “I look forward to being able to share the beauty of the Panthère with many people,” she added.

Since then, she’s been seen wearing the brand’s high-end and sophisticated designs – including $41,000 Panthère De Cartier earrings and a $25,000 necklace.

Dyson

One of the recent collaborations added to Jisoo’s job list – famous home appliance company Dyson announced her as the company’s new ambassador.

This brand shared images of the female idol introducing the Airwrap Multi-Styler product in limited edition colors. Information published in Prestige also quoted president Kathleen Pierce as saying: “Jisoo is an aspirational, modern and timeless beauty who plays an important role in honoring beauty.” natural and improve hair health.

Meanwhile, she noted: “Dyson products have always been essential to me. They help me create easy and beautiful hairstyles without much effort.”

MapleStory

Dubbed BlackPink’s ‘gamer girl’, it’s no surprise that Jisoo has added one of the most famous developers in the gaming industry Nexon to her list of contract deals – the name behind after the famous games Counter Strike and Crazy Arcade.

More specifically, she was appointed as the brand ambassador of the massively multiplayer online role-playing game MapleStory in 2022 – the second famous character to do this after Olympic archer Kim Jae Duk.

The official announcement was accompanied by a video introducing the event that included images of her login and logout history in the game – confirming that the singer and actress is a long-time player.

Dunst

Korean street fashion house Dunst introduced Jisoo in 2023 – releasing a video introduction of the idol wearing a chic blazer with blue jeans, a skirt, a hoodie…. This points towards the set their winter collection, Campaign 23FW. Fans around the globe have witnessed many of this brand’s products being sold out right after she introduced them – confirming her popularity as an advertising face.

After renewing the contract as a group with the old management company, Jisoo continues to “join” her brother’s management company and will have her own activities in the near future. Maybe, more brands will “choose to send gold” and Jisoo will continue to receive more attention.