Entertainment

 The Messi Lifestyle Apparel Brand Expands With Hilfiger’s Assistance

Within the leisure wear sector, The Messi Store has made a strong name for itself as a novel and intriguing brand. The primary objective of the brand, headed by Ginny Hilfiger, Designer and Creative Director, and Maria Sol Messi, Brand Manager, is to add to Leo Messi’s already impressive list of achievements.

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The brand, which is based on Messi’s personal core values and vision, aims to bring the same level of intensity to the pitch as they do to their premium lifestyle apparel.

“Life is about choices, sacrifices, determination, and hard work,” said Leo Messi. “Who I am today is shaped by these factors coming together at different points throughout my career. I am excited to bring the same core values and ambition to my personal lifestyle brand.”

With over two decades of experience within the fashion industry, Ginny Hilfiger brings her expertise to the line in carefully chosen color palettes, signature details and modern designs. Beginning her career alongside her brother Tommy, Ginny is responsible for designing and launching Tommy Jeans, H by Hilfiger, and the TommyxGiGi collaboration. Ginny was also responsible for the beginning of the rebranding of Fila globally in 2013.

“When I decided to pursue this collaboration, my goal was to always stay true to Leo and to push the boundaries of what it means to be celebrated as a decorated soccer icon,” said Creative Director, Ginny Hilfiger. “Our designs are focused on being effortless and accessible to all, much like that of Leo’s personal style.”

However, the powerful team does not stop there. The brand also welcomes their Brand Manager, Maria Sol Messi, Leo’s younger sister who has found passion in fashion and trends her entire life.

“It is a casual, fresh and modern collection that can be worn by people of any age.” Said Brand Manager, Maria Sol Messi. “The life style brand reflects what my brother is like, a humble person, with very clear ideas of what he wants”.

Leo’s sense of style is reflected in the collection of classic male items available at The Messi Store, which includes jackets, high-performance polos and slacks, and edgy graphic t-shirts and sweatshirts. The collection is presently getting ready for a hectic summer filled with important occasions related to Messi’s career.

Concerning The Messi Store

Leo Messi’s attributes both on and off the field are reflected in the Messi Brand, which specializes in producing stylish, high-end lifestyle apparel with fine craftsmanship and attention to detail in every seam. In all we do, we aim for precision, perfection, and humility.

Founded by Ginny Hilfiger, whose past work includes designing for FILA, Tommy Jeans, and herself, we encourage artisans who are masters of their skill, no matter what it is. The list includes football players, freestylers, musicians, and artists. The Messi Brand stands with you if your passion is achieving perfection. We value precision just as much as you do since, when it comes to “mastering your craft,” you won’t accept anything less than the best. Precision is the state or reality of being exact and accurate.

Our intention is to motivate aspirants to reach their greatest potential and excel both on and off the field. After you play the greatest game of your life, you should keep playing at your best. Good things will come your way if you put in the effort and are passionate about everything in your life. Always aim to be the best version of yourself.

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