Carnaby Street is a pedestrianised shopping street in Soho in the City of Westminster, Central London. It is home to fashion and lifestyle retailers, including many independent fashion boutiques.

By the 1960s, Carnaby Street was popular with followers of the mod and hippie styles. Many independent fashion designers, such as Mary Quant, Marion Foale and Sally Tuffin, Lord John, Merc, Take Six, and Irvine Sellars, had premises in the street, and various underground music bars, such as the Roaring Twenties, opened in the surrounding streets. Bands such as the Small Faces, The Who and The Rolling Stones appeared in the area, to work (at the legendary Marquee Club round the corner in Wardour Street), to shop, and to socialise, so it became one of the coolest destinations associated with 1960s Swinging London.The Carnaby Street contingent of Swinging London stormed into North American and international awareness with the 15 April 1966 publication of Time magazine‘s cover story that extolled this street’s role: “Perhaps nothing illustrates the new swinging London better than narrow, three-block-long Carnaby Street, which is crammed with a cluster of the ‘gear’ boutiques where the girls and boys buy each other clothing…”

Take a look back at the “swingingest street in the world” in the 1960s through 25 stunning vintage photographs below:

 1960s. (Mirrorpix)

Young shoppers walking along Carnaby Street, 1965. (Fox)

Shoppers outside the Lord John shop in Carnaby Street, 1965. (Peter King)

A young couple looking at clothes in the window of Mates boutique in Carnaby Street, 1966. (Ray Roberts)

A group of fashionable young people on the side of Carnaby Street, 1966. (Francois Gragnon)

A model in a photoshoot in the window of a new Henry Moss boutique in Carnaby Street, 1966. (John Downing)

1966. (Jean-Philippe Charbonnier)

1966. (Jean-Philippe Charbonnier)

1966. (Jean-Philippe Charbonnier)

1966. (Jean-Philippe Charbonnier)

1966. (Jean-Philippe Charbonnier)

1966. (Jean-Philippe Charbonnier)

1966. (Jean-Philippe Charbonnier)

A man walking past the window of John Stephen boutique in Carnaby Street, 1967. (Evening Standard)

Carnaby Street fashions, 1967. (R. Powell)

Two young men walking down Carnaby Street, 1967. (Tim Graham)

Shoppers on Carnaby Street, 1967. (Tim Graham)

Shoppers on Carnaby Street, 1967. (Lichfield)

1967. (Mirrorpix)

1968. (Mirrorpix)

1968. (Mirrorpix)

Shoppers on Carnaby Street, circa 1968. (Michael Putland)

A woman standing outside the Carnaby Girl boutique on Carnaby Street, circa 1968. (Michael Putland)

A Rolls Royce parked outside a boutique on Carnaby Street, circa 1968. (Michael Putland)

 A fashionable dandy wearing a bowler hat and fur coat on Carnaby Street, 1968. (SSPL)