BlackPink’s Jennie is back fronting Calvin Klein’s latest Spring 2024 campaign. She wows in the denim and lingerie advertising campaign that features the iconic American brand. Since 2021, Jennie has become the face of the brand, even launching her own products.

Photographed by Mert Alas, Jennie was photographed in the Big Apple. Photographed in black and white and with the metropolis of New York City in the background, she wears a black bralette and short boxer shorts with the signature Calvin Klein text paired with a denim jacket on top. In another shot, she is seen wearing a black bra and bikini bodysuit with the Intense Power logo and black patent leather cowboy boots. The boots made for a different look as she wore a pair of high-waisted denim shorts and a zippered denim jacket.

Jennie expressed when participating in this advertising campaign: “I am so excited to return to participate in their iconic jeans and underwear advertising campaign. I love the zip-up denim jacket paired with shorts, because it looks effortless, sleek yet super comfortable. Shooting in Calvin Klein underwear always makes me feel powerful – the bold waistband and lace details make it easy to show off my confidence. I hope my fans will be excited to see this new campaign!”