Blackpink’s Jisoo has been chosen as the newest ambassador for contemporary fashion brand Self-Portrait – a London-based brand created by Malaysian-born designer Han Chong.

On March 6, Self-Portrait revealed its latest collaboration with Jisoo through an exciting campaign.

Ads (0:03)

Jisoo is the first musician to become the representative face of the Self-Portrait line

Shot by Yoon JiYong in Seoul (South Korea), the campaign features Jisoo wearing select pieces from Self-Portrait’s spring/summer 2024 collection.

In the latest campaign, Jisoo dazzles in a shimmering pink halter dress embellished with black accents and delicate floral patterns.

Her makeup look includes delicate eye shadow and lip gloss, perfectly harmonized with the vibrant pink tones.

Furthermore, Jisoo also made history as the first musician to become the representative face of the Self-Portrait line. She is also an ambassador for Dior and Alo.

Additionally, the campaign represents Jisoo’s first foray into contemporary fashion, following the announcement of her own label and agency – Blissoo – in February.

The brand has primarily worked with supermodels like Emily Ratajkowski, Gigi Hadid, Irina Shayk and Bella Hadid since its founding in 2013.

Han Chong – founder and creative director of Self-Portrait – expressed excitement and praised Jisoo in a press release, emphasizing the campaign’s purpose to show “her beauty, both inside and outside”.

He shared about the collaboration and shared with TeenVogue : “Music has always played an important role in my life, it is a universal language, accompanying me since I was a child, connecting me with my friends. community from all over the world.

Musicians quickly became a huge source of inspiration for me as a designer – through their costumes, their chameleon-like evolution and their mesmerizing performances.

Therefore, I have always wanted to work with an artist who can convey the values ​​we hold in self-portraiture and who represents the women we connect with globally.”

This latest collaboration between Self-Portrait and Jisoo is a special one because Jisoo is familiar with the brand.

She has been seen wearing the brand’s designs many times, both on stage and off.

Designer Han Chong explains: “Jisoo has been a wonderful member of the self-portrait family for many years.

She wears our collection on stage and in her personal wardrobe, so we see this first campaign as a natural and official next step for our relationship together.” .

Jisoo is an inspirational role model for so many and for me as a designer – this is just the beginning, watch this space!”.

As Jisoo enters this new chapter, her collaboration with Self-Portrait not only solidifies her status as a fashion icon but also paves the way for more musicians to enter the world of contemporary fashion.