Mark Borkowski, one of the UK’s leading PR gurus, told MailOnline that Kanye West is using Bianca Censori to copy the publicity strategy pursued by his ex-wife Kim Kardashian – but pushing his ‘freak show’ to the very limit.

Using’s Bianca’s body and outfits to further his fame and wealth is making many uncomfortable and alienating brands, he said.

Kanye West ‘s Australian wife Bianca Censori arriving back in LA on Friday

Kanye West declared Bianca Censori will be wearing less clothes than ever before in 2024 as he posts a slew of racy snaps captioned ‘No pants this year’

Image from Kanye’s Instagram. As her friends and family are concerned over Kanye’s ‘controlling ways’

But Mr Borkowski said that despite allegations of controlling and coercive behaviour by the former rapper, Bianca may be very happy to go along with it.

He said: ‘Kanye understands outrage and is trying to break the Internet. I think a lot of people are starting to feel rather uncomfortable, despite everything he’s said, about that he feels he can do whatever he wants with his partner.

‘There is a line here drawn between those who believe this is control and those who believe that this woman is complicit and fully involved with this freak show. But it is a weird freak show that everybody is engaging with and some are enjoying these quite explicit photos.

‘I think we’ll be looking back at this if a rift appears between them as something that is something exploitative. Some of the dresses are built for craving for publicity.

Kanye has been sharing a slew of highly 𝑠e𝑥ualised images of his wife, despite slamming his ex Kim Kardashian for ‘dressing too 𝑠e𝑥y’ during his stint as a gospel artist.

When Kim wore a custom corset-style minidress made of silk organza and dripping crystals by French designer Thierry Mugler at the 2019 Met Gala, Ye openly slammed the reality TV icon’s ensemble.

‘I didn’t realize that that was affecting my soul and my spirit as someone that’s married and loved, the father of what’s about to be four kids,’ Ye said about Kim’s outfit choice.

‘A corset is a form of underwear. It’s hot. It’s like, it’s hot for who, though?’ You are my wife, and it affects me when pictures are too 𝑠e𝑥y,’ he told his wife.

Kanye has been sharing a slew of highly 𝑠e𝑥ualised images of his wife, despite slamming his ex Kim Kardashian for ‘dressing too 𝑠e𝑥y’

Image from Kanye’s Instagram.

The couple were recently spotted enjoying an amorous moment on a water taxi in Venice, with Kanye exposing his bare buttocks in front of gawking tourists

Mr Borkowski continued: ‘You can only assume this is a way of Kanye keeping his name at the forefront and on everybody’s lips and also a statement to his ex-wife Kim who engaged in the same publicity, which he is taking to another level but she did with a lot more style and panache. It wasn’t as direct as this.

‘As we revaluate those who exploited their partners in the past, this is a high watermark.

‘I feel uncomfortable but you are looking at someone who can generate a conversation, Kanye knows how to do that.

‘But I can’t see a strategy here. He has pushed himself so far away from brands with his anti-Semitic remarks and outrage that there has to be a limit where he doesn’t want one’.

The pair have hit the headlines for their attention seeking outfit choices and bizarre outings of late.

Their most shocking excursion came when when they were spotted enjoying an amorous moment on a water taxi in Venice, with Kanye exposing his bare buttocks in front of gawking tourists.

Images of the couple showed the American rapper seated at the back of the river taxi while his Australian bride placed her head in his lap.

Last month she wore a sheer poncho with nothing underneath to a music studio, although branding across the front of the coat helped shield her ample chest, she was forced to place her hand over her groin to protect her modesty.

She has even been snapped heading to a sun tanning appointment in tiny black shorts that have a small hole visible at the front of the pants, which is designed to accommodate 𝑠e𝑥 toys.