While Bronny James’s underwhelming college performance continues to bother fans, many point out that it is too soon for the USC Trojans star to enter the NBA. Regardless, the Los Angeles Lakers and other teams have shown interest in him. While curious eyes were constantly on him, young James didn’t disappoint. The shooting drill named him the second-best among the other players.

Meanwhile, Bronny James continues to stir the media with his impressive business resume.

Bronny James’ business deals 

As Arenas describes earlier in the conversation, young James is quite good at making an impression. He started securing lucrative deals even before joining the USC Trojans. Capitalizing on his fame, he had already signed significant NIL deals. He signed a deal with Nike in 2022.

Another deal was with Beats by Dre, both of which he signed while he was still in high school. He also signed a deal with PSD Underwear. His NIL value has reached an impressive $5.9 million, the highest ever achieved by an NCAA athlete.

LeBron James often asked ‘Agent Zero’ to arrange practice sessions with his sons, so Arenas surely knows a thing or two about Bronny and Bryce James. He even stated Bryce James might be the better of the two. It also seems too soon to judge young Bronny’s future right now. What is your take on this matter? Let us know in the comments section below.