Trends come and go every season, but when it comes to dressing ourselves every day, our wardrobe is nourished by basics. It is the style standard that reigns in the closets of fashion experts and stylists, and that celebrities also apply in their looks. In autumn, pieces such as jeans, oversized shirts, knitted sweaters, blazers or sneakers become the allies of our outfits and, in practical terms of style, they save us the seven days of the week.

Pointing to the colors, we began the season by revealing that red was going to be the most sought after tone of 2023. Look by look we have confirmed that yes, it was returning to stay installed in the summer wardrobe, but precisely, it is the celebrities who endorsed red the same ones that now declare that chocolate brown is the essential of the season. One more powerful to shake up the outfits and another more basic to star in all our outfits. Backed by some of the most powerful celebrities, it’s time to bathe your looks in ‘chocolate brown’.

Singer Taylor Swift. (Cordon Press)

Unlike other major chromatic trends, the brown trail started in the streets with the help of the insiders. Numerous fashion prescribers began to integrate this specific tone from the brown family into their outfits last fall in a discreet way as a substitute for other more hackneyed ones such as grey, beige or camel.

A way that, although suitable for novices, is not the one that famous people have adopted. Led by Hailey Bieber, they have been joined by Taylor Swift, Kendall Jenner, Jessica Chastain and Gigi Hadid. Three fashion icons who, with different styles, dictate most of the trends that triumph in the world.

Dressed in a very tight Saint Laurent knitted minidress, Justin Bieber ‘s wife made an appearance at an event held within the framework of Paris Fashion Week. Equipped with a wide round neckline, long sleeves and a tight pattern, the model completed her appearance with matching semi-transparent tights from Calzedonia and patent leather-effect pumps from the dress brand.

This look by Hailey Bieber, in addition to laying the first stone in the wardrobes of the stars, came to show that, with the right clothes and accessories, chocolate brown is suitable for wearing at night.

A total chocolate brown look from Miu Miu. (Launchmetrics Spotlight)

Further proof of its power of influence is that the ‘chocolate brown’ has paraded in the ‘fashion weeks’. Mugler, Stella McCartney, Prada, Fendi, Zimmermann, Louis Vuitton, Bally, Giorgio Armani and Miu Miu have included it in the collections recently presented in Paris and Milan. Unlike the initial notes, the needles have surrendered to brown in a total look and, without losing the hallmarks that characterize each one, they have managed to take it to their field, confirming in another prism that it was going to be essential.

The chameleonic Taylor Swift, who one day is the standard bearer of folk style and another a romantic, opted for this shade for a dinner in New York. Classic cut blazer with notch lapels at the neck, pockets on both sides and regular length, underneath a strapless neckline top, textured mini skirt and leather ankle boots with platform and high block heels.

Model Gigi Hadid in a chocolate brown leather jacket. (Cordon Press)

In this trend context, model Gigi Hadid opted for a perfect leather jacket as the cornerstone of her urban look. As companion pieces, a knitted jacket with a multicolored tartan print and white pants.

A boom, that of chocolate brown as a basic, which is due to the increase in fashionistas’ interest in essential elements. A predilection that thrives on silent luxury and that points directly to a single color as the season’s fetish.