Glamming it up: Jennifer Lopez looks young and wrinkle free as she attended the launch of her new Lifestyle collection at West Hollywood’s London Hotel

Stylish: Lopez’s face looked remarkably unlined as she posed in a white Gucci shift dress

And there was no sign of any sleepless nights from having to look after her children, Max and Emme.

The singer and actress looked stunning in a white Gucci dress and gold belt with matching gold jewellery as she arrived at the London Hotel in West Hollywood with husband Marc Anthony.

Although some Hollywood women have admitted keeping the ageing process at bay with the aid of plastic surgery or Botox, Lopez has been dismissive of  cosmetic procedures in the past.

‘I don’t really see myself having any [surgery],’ she once told Tatler magazine. ‘But I’m not at that point yet, so I don’t know.’ 

Double the fun: The fashion-conscious couple share a joke this morning

She and Anthony were launching their collaboration with department store Kohl’s, where they will design two lifestyle brands –  beginning with apparel and accessories before branching out to include shoes and products for the home.

Holding back the years: Jennifer Lopez looks remarkably fresh faced and wrinkle free at 41

She is 41-years-old and the mother of two-year-old twins.

But Jennifer Lopez looked like a woman half her age as she attended a Hollywood launch yesterday.

Wearing subtle but full make-up, the star’s face looked remarkably plumped – up, unlined and smooth.

Glamming it up: Jennifer Lopez looks young and wrinkle free as she attended the launch of her new Lifestyle collection at West Hollywood’s London Hotel

Stylish: Lopez’s face looked remarkably unlined as she posed in a white Gucci shift dress

And there was no sign of any sleepless nights from having to look after her children, Max and Emme.

The singer and actress looked stunning in a white Gucci dress and gold belt with matching gold jewellery as she arrived at the London Hotel in West Hollywood with husband Marc Anthony.

Although some Hollywood women have admitted keeping the ageing process at bay with the aid of plastic surgery or Botox, Lopez has been dismissive of  cosmetic procedures in the past.

‘I don’t really see myself having any [surgery],’ she once told Tatler magazine. ‘But I’m not at that point yet, so I don’t know.’ 

Double the fun: The fashion-conscious couple share a joke this morning

She and Anthony were launching their collaboration with department store Kohl’s, where they will design two lifestyle brands –  beginning with apparel and accessories before branching out to include shoes and products for the home.

The collection will debut in the U.S. in autumn next year.

‘We are looking forward to collaborating with Kohl’s in the creation of a lifestyle brand that represents our true style and the essence of who we are and what we have come to represent as artists,’ the couple said in a joint press release.

Working together: Anthony and his wife today launched their own lifestyle brand for U.S. department store Kohl’s