Lisa: Controversy Center

“Lisa’s image has changed 180 degrees in my eyes”, “Luxury brands also need to respect the public and comply with domestic (Chinese) laws, what they need is business benefits”, “It was all a bet, but unfortunately Lisa lost.”

Lisa’s bold image during a recent performance at Crazy Horse

Those are the comments directed at Lisa on the articles of the Sina news site.

Most of them believe that after the incident, Lisa not only lost a number of Chinese fans but also directly cast a shadow on her career and image in the billion-people market.

Although she debuted in Korea, Lisa has a large fan base in Southeast Asian countries and China.

She is also the “darling” of many luxury brands such as Celine and Bvlgari.

Before that, the Weibo of these two brands still regularly updated photos of Lisa as a global ambassador.

But after the singer’s Weibo account was locked, they quickly deleted Lisa’s image.

Facing fluctuations in public opinion, Bvlgari’s CEO recently posted a series of photos of Lisa to reassure international fans on Instagram. But perhaps hiding her image on Weibo is the best way to not offend Chinese netizens.

According to TV Report, the Chinese market accounts for more than 20% of luxury goods sales worldwide. And this may be the reason why brands move to keep their distance from Lisa, to preserve their image in this fertile market.

Shadow in career?

Ever since the news that Lisa performed at a strip club, there have been many opinions, some supportive, but not lacking in criticism.

Lisa with the CEO of Bvlgari at an event in Seoul. Photo: News1

The harshest thing can be said about the Chinese market, when two artists from their country, Angelababy and Truong Gia Nghe, were also “troubled” just because they went to see Lisa perform.

It’s not an exaggeration to say that the Chinese entertainment industry always terrifies artists with the word “murder” .

When Chinese stars get caught up in legal or personal scandals, they will be banned from broadcasting, “frozen” from their activities, and even banned from speaking on social networks.

Although Lisa is not directly active here and is not involved in the above scandals, in a place that is strict on artists like China, it is a fact that a famous idol is widely supported performing at Crazy Horse. is difficult to accept.

In this chaos, Lisa no longer seems to be simply a sought-after star, but she has become the center of controversy, repression and criticism by Chinese public opinion.

Perhaps after this incident, it will be difficult for Lisa to continue representing brands in the Chinese market.

As well as the explanations for the action of removing her image from the Weibo accounts of the two luxury brands will remain a mystery.