The first day of this year’s awards ceremony will be hosted by K-pop female solo artist Jeon So Mi, while the second day will be hosted by actor Park Bo Gum.

The audience was confused and did not know that MAMA 2023 was taking place

Although it is one of the biggest music awards ceremonies of the year, MAMA 2023 does not receive much attention from the audience.

 

Jeon So Mi appeared beautiful at the awards ceremony – Photo: Allkpop

The reason comes from the fact that the artists are not famous names.

The most prominent highlight of the first day of the awards was the appearance of  Jeon Somi  and TVXQ, considered a rare bright spot on the red carpet.

In addition, on social networking sites, many viewers said they no longer look forward to watching MAMA because over the seasons there has been nothing new and exciting.

The proof is that MAMA’s viewership in recent years has not exploded as expected.

In the rising streaming era, K-pop artists also aim for real achievements, through numbers on music platforms rather than just symbolic awards.

This shows that the famous MAMA awards ceremony is increasingly losing its appeal.

BTS received the Global Icon of the Year award

After the initial performances, prestigious awards were announced one by one by the MAMA organizing committee.

On the first day of the awards ceremony, there was only one Daesang award given, the Worldwide Icon of the Year award, and this award went to the global boy band BTS . This is the 6th consecutive year BTS has won this award, affirming the group’s global dominance in music over the past time.

BTS was absent from MAMA 2023 but still took home an important award – Photo: Soompi

Besides the Daesang award, the first awards day also named the top 10 Worldwide Fan’s Choice (Bonsang).

This list names BTS, Seventeen, Stray Kids, ATEEZ, NCT Dream, Enhypen, Tomorrow X Together, Lim Young Woong, Zerobaseone, TWICE.

Seventeen was the first K-pop group to speak at UNESCO, speaking when receiving the award of MAMA 2023.

Treasure was once known as BlackPink’s younger brother when it first debuted – Photo: BTC

ATEEZ comes from a small company but has achieved success in K-pop – Photo: BTC

TXT’s personality boys – Photo: BTC

Zerobaseone is elegant in a black vest, posing at the event – Photo: BTC

The most popular international artist is Japanese musician and music producer Yoshiki Hayashi. Boy group  TVXQ  was honored as an Inspirational Artist at MAMA 2023.

TVXQ looked dashing at the MAMA 2023 red carpet, honored as Inspirational Artist of the Year – Photo: BTC

Zerobaseone and Riize received the Favorite New Artist award. The favorite Asian girl group is Kep1er, and the favorite Asian boy group is INI.

Riize – favorite new artist of the year – Photo: BTC

Kep1er wears a seductive black tone, showing off her beautiful beauty at MAMA 2023 – Photo: BTC

INI – the favorite Asian boy band at MAMA 2023 – Photo: BTC