Zenith’s Watch With Aaron Rodgers Is Steeped in History—and Intrigue

Zenith

Welcome to Dialed In, Esquire’s weekly column bringing you horological happenings and the most essential news from the watch world.

Sports stars and watch brands have turned out to be a very fruitful pairing. On the one hand, many of those stars—thrust into a rarified world and handed a salary to match—become collectors themselves. On the other, they offer a means of connecting with legions of fans who might just be in the market for a new timepiece. The team-up just makes sense. Which is why it’s exciting, if not necessarily surprising, that venerable maker Zenith decided to create a 250-piece limited edition watch in conjunction with New York Jets quarterback Aaron Rodgers.

The new Chronomaster Sport has a dial and ceramic bezel in vibrant green to echo the Jets’ team colors. The tri-color sub-dials—rendered in blue, black, and white in the original A386 Chronomaster from 1969—are now done up in shades of metallic gray and silver, creating a cooling contrast to the overall green. The watch also features Arabic numerals inspired by Rodgers’ own jersey number, a first for the Chronomaster Sport. The sapphire crystal case back is engraved with Rodgers’ initials, and inside, an updated version of the legendary El Primero movement features timing to one tenth of a second and a power reserve of 60 hours.

Zenith Chronomaster Sport Aaron RodgersLEARN MORE

The watch is a welcome addition to the long and twisting history of the El Primero, which was one of the first automatic movements to power a chronograph. Now a pillar of Zenith’s contemporary offer, it could very easily have become a footnote in horological history were it not for one single-minded watchmaker. Though it was considered a groundbreaking achievement when it debuted in 1969, the story of the El Primero took a dark turn in 1975. The advent of cheap, reliable quartz movements sent the mechanical watchmaking world into crisis mode—the name of the era is literally the “quartz crisis”—and Zenith’s American owners at the time decided to cease production of all of Zenith’s mechanical movements.

That should have been the end of the El Primero. But Charles Vermot, who had worked on the movement’s development, couldn’t let it happen. The watchmaker hid the parts he was supposed to destroy—along with all the tools and plans necessary to make the movement—in a walled-up attic space in a building next door to the manufacture. Just nine years later, Vermot’s secret was revealed when Zenith, now back under Swiss ownership, decided to restart production of the El Primero. Vermot returned to the hiding spot, broke through the false wall, and revealed the secret and priceless treasure trove. The rest, as they say, is history.

Related Posts

“[Greg Norman] Would Go Absolutely Apesh*t at Me”: Ex-Caddie, Who Claimed Tiger Woods Treated Him Like a “Slave”, Once Revealed

You might know Steve Williams as a former caddie for Tiger Woods. He was on Woods’s bag from 1999 to 2011. During their time together, Woods won 63 PGA…

Tiger Woods and Rory McIlroy’s golf league announces new recruit who will play defining role

TGL, the tech-infused golf league being pioneered by Tiger Woods and Rory McIlroy, will launch in just a few months and fans have been given a glimpse…

Amanda Balionis reveals she was left shaking over Tiger Woods interview which caused her to lose sleep

Amanda Balionis revealed that she was visibly shaking when she first interviewed Tiger Woods early into her days as a reporter for the PGA Tour. Speaking to Links Magazine, Balionis…

Tom Kim issues apology after criticism from golf fans for breaking unwritten PGA Tour rule

Tom Kim has issued an apology after the PGA Tour star was criticized for hitting his putter into a green during the final round of the FedEx…

‘Losing to [Phil Mickelson] Doesn’t Feel Very Good’: Tiger Woods Exposed Tense Equation With LIV Golfer Years Before Their Rift

In the field of golf, there is no doubt that one of the most exciting rivalries that has been witnessed is that between Tiger Woods and Phil Mickelson. Their rivalry…

Oregon football head coach Dan Lanning receives Tiger Woods text about hole-in-one

Dan Lanning recently made his first hole-in-one at the Pebble Beach Par-3 course. Dan Lanning and his Oregon football team will begin their 2024 season on August 31st at home…